The need for performance and portability has driven the growth of laptops far beyond the general PC market. At the forefront of high-performance laptops is NVIDIA, with transformative technologies that have increased performance, efficiency, and portability.

Today, we welcome a new era of mobile computing, powered by the NVIDIA Ada Lovelace architecture, GeForce RTX 40 Series Laptop GPUs and new fifth-generation Max-Q technologies, including DLSS 3, which combine to give users up to 4x faster performance ━ our biggest generational leap ever.

Introducing GeForce RTX 40 Series Laptops

Starting February 8, our critically acclaimed GeForce RTX 40 Series GPUs are coming to laptops with the launch of the GeForce RTX 4090 and 4080 laptops, followed by the GeForce RTX 4070, 4060, and 4050 laptop GPUs on February 22. February. Prices start at $999 USD.

The world's fastest laptops, with GeForce RTX 4090 and 4080 laptop GPUs, are up to 3x more efficient than our previous generation flagship laptops, allowing users to game at previously impossible speeds and levels of detail, and power creative workloads in a fraction of the time, all in thin and light form factors.

Play Plague Tale: Requiem, Microsoft Flight Simulator, F1®22, Loopmancer, FIST: Forged In Shadow Torch and more on Ultra settings at 100+ FPS. Collaborate on 3D scenes with Omniverse in smooth 4K60 with DLSS 3. Export videos in half the time with Ada's dual AV1 encoders. And connect three 4K displays for the ultimate immersive experience in pro-level driving simulators.

GeForce RTX 4070, 4060, and 4050 laptop GPUs deliver flagship-class performance of the RTX 3080 at one-third the power consumption, while improving thinness, acoustics, and temperature.

Play Cyberpunk 2077 at up to 80 FPS at 1440p on Ultra settings, render complex Blender scenes in minutes, and take advantage of Ada's AV1 encoder for higher-quality video editing and live streaming.

The Ada architecture offers such incredible improvements across the board that we can now bring high-performance notebook GPUs to 14” devices, the fastest growing notebook form factor. These smaller laptops are lightweight, fit in virtually any backpack, and are perfect for students and people on the go. Until now, 95% was limited to basic tasks and apps.

With the power of Ada and 5th generation Max-Q technologies, the performance of 14″ laptops has been increased 20 times, making them laptops so powerful that they can handle any task. Render 3D in Blender, edit video in Adobe Premiere Pro, broadcast live with NVIDIA Broadcast AI effects and NVIDIA encoder in OBS, and play the latest games with ultra settings and smooth frame rates.

XNUMXth Generation Max-Q Technologies

NVIDIA revolutionized laptops in 2017 when we reinvented gaming laptop design with an extreme focus on efficiency. Working with laptop OEM partners, we developed a system design approach that delivers high performance in slim gaming and studio laptops, called Max-Q. Every aspect has been optimized for power efficiency, from the GPU architecture to the laptop's design and build, to core systems and graphics software. In addition, we develop optimal settings for laptops applied through GeForce Experience. All of this fundamentally changed the way laptops are built.

Thermal and power constraints are the main barriers to delivering high-performance notebook and thin laptops, and Max-Q delivered a new level of efficiency that now enables our partners to build 40″ GeForce RTX 14-series models.

With each new generation of GPUs, Max-Q has gotten better through continuous innovation, and today, in conjunction with the launch of our GeForce RTX 40-series laptops, we're introducing fifth-generation Max-Q technologies, which radically improve efficiency and accelerate even more gaming performance.

Ada's high-efficiency onboard memory features a redesign that greatly improves power efficiency, with twice the bandwidth, more than 10 times the capacity, and improved clock synchronization. Tri-speed memory control allows the GPU to switch to new, lower-power memory states dynamically, improving power efficiency when the system is idle or when using low-intensity applications. And GDDR6 Ultra Low Voltage memory increases GPU efficiency through the integration of the lowest-voltage graphics memory ever.

In addition, NVIDIA DLSS-3 It has been incorporated into many of the Max-Q technologies, including Whisper Mode and Battery Boost 2.0, which improves performance, increases battery life and reduces noise. These two features improve acoustics and battery life, respectively, and take advantage of DLSS 3 to further increase efficiency.

DLSS 3 uses AI and Tensor Cores to reduce the amount of processing your GPU requires, improving frame rates by up to 4x when performance is not throttled. When you optimize with Whisper mode, power usage plummets and efficiency increases, which in turn lowers system temperatures and reduces the speed at which fans run, giving users a quieter experience . And when you're running on battery, it helps you game up to twice as long.

Taken together, Max-Q has increased the efficiency of laptops by 22 times over the last 6 years, giving users a massive increase in battery life and much more efficient plugged-in performance.

How Ada architecture improves laptops, games and applications

The NVIDIA Ada Lovelace architecture at the heart of GeForce RTX 40 Series mobile GPUs delivers efficiency improvements of up to 3X.

For streamers, the new AV1 encoders will bring a huge boost in encoding efficiency, enabling 4K60 streams at 10 Mbps, while with H.264 users have to use 20 or even 25 Mbps to get good 4K quality.

For users who edit videos, additional efficiency gains come courtesy of the new dual NVENC AV1 encoders on GeForce RTX 4080 and 4090 GPUs, which can use both encoders in parallel to export video up to 2x faster.

Players and creators can also take advantage of several new Ada technologies to further improve performance:

• Third-generation RT cores greatly accelerate performance in ray-traced games and 3D renderers. Compared to previous generation GeForce RTX notebook GPUs, Series 40 notebooks offer up to 2X ray tracing performance.

• Fourth-generation Tensor Cores accelerate AI twice over the previous generation and, together with the new optical flow accelerator, enable DLSS 3, which can boost performance even in CPU-constrained games like Microsoft Flight Simulator.

• Shader Execution Reordering that improves frame rates by up to 25% when integrated into fully ray-traced games like Portal on RTX.

• The Opacity Micro Maps and displacement micromesh They help game developers optimize detailed worlds in ray-traced games, ensuring gamers with GeForce RTX 40 Series experience even faster performance.

All existing GeForce innovations and enhancements are also available to GeForce RTX 40 Series laptop buyers, including reduced system latency. NVIDIA SLR, G-SYNC on laptop screen and connected external displays, one-click game optimization and overclocking GeForce Experience, Shadowplay recording and streaming, and much more.

New DLSS and Ray-Traced games to play on your laptop

go to our new RTX gaming item for the latest and greatest titles that add DLSS and advanced ray tracing effects. More than 250 released games and apps already support DLSS, and many of the most anticipated titles of 2023 will also incorporate its revolutionary AI-powered technology. With all the technology built into GeForce RTX 40 Series laptops, the ultimate experience in every title will be found on GeForce.

New NVIDIA Studio announcements for content creators

More than a third of GeForce laptop owners use STEM and creative applications. GeForce RTX users can take advantage of all the app accelerations in NVIDIA Studio: over 110 RTX-accelerated apps and exclusive NVIDIA apps: omniverse, Canvas, Broadcast y RTX Remix which will be released soon. And NVIDIA Studio Validated Laptops deliver laptops designed for creators that come preloaded with exclusive NVIDIA Studio software and optimized to take advantage of the benefits of Studio.

Today, we have made lots of new NVIDIA Studio announcements, which you can read about in detail in our latest NVIDIA Studio article. Here are some of the highlights:

• New GeForce RTX 40 Series GPUs, including new GeForce laptops, fuel creative workflows for NVIDIA OMNIVERSE. 3D creators can take advantage of a new set of generative AI tools and experimental plugins that use the power of AI as the ultimate creative assistant, including an alpha version of Blender with new AI integrations.

• Based on Omniverse, NVIDIA RTX Remix It's the easiest way to mod classic games, where artificial intelligence, software, and hardware come together to let fans channel their creativity and re-imagine the games we all loved growing up. The modding community is eager to get their hands on Remix and we announce that it will be entering Early Access soon.

• NVIDIA broadcast adds Eye Contact, a new feature that uses AI to make it look like you're looking directly into the camera, even when you're looking to the side or taking notes. This new feature allows for better audience engagement and makes you appear fully involved in the conversation at all times. Look for the update later in January.

• More than half of RTX users run their display at resolutions higher than 1080p, but more than 90% of online video is 1080p or lower, resulting in upscaling that further degrades the image. In February, we will release RTX Video Super Resolution, which uses AI to improve the quality of any video streamed through Google Chrome and Microsoft Edge browsers on GeForce RTX 30 and 40 Series GPUs. Support for GeForce RTX Series GPUs 20 will come in a later update.

• NVIDIA Canvas Turn basic brush strokes into photorealistic landscapes in seconds. We're adding a new feature, Canvas 360, that will convert Canvas views into exportable spherical maps that can be loaded into a 3D application, such as Unreal Engine, Unity, or Blender, to use as ambient maps to set the ambient lighting for your scenes. Canvas update will arrive later in QXNUMX.

There's a lot more, for NVIDIA Omniverse and other apps, so be sure to check out the new nvidia studio blog for more details.

GeForce RTX 40 Series Laptops: Available February 8

If you want to speed up your game, do bigger and better creative projects in less time, and speed up your work, the GeForce RTX 4090 and 4080 laptops are available starting February 8, starting at $1999, followed by the GeForce RTX 4070 laptops. , 4060 and 4050 on February 22, with prices starting at just $999 USD.

A wide variety of models are coming soon from Acer, Alienware, ASUS, Dell, Gigabyte, HP, Lenovo, MSI, Razer, and Samsung, so be sure to check out their websites for more details.